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Claude for marketing teams

Claude for marketing: on brand, at pace.

In-house marketing teams are asked for more content, more channels and more reporting with the same people. Claude handles first drafts, repurposing and research in your brand voice, so your team can focus on ideas and results.

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Source article

The first week decides your AI rollout

  • LinkedIn142 words

    Most teams don't have an AI problem. They have a setup problem. Here's what changed when…

  • EmailIntro · 96 words

    This month: why the first week of a rollout decides the next twelve.

  • Short posts× 3

    3 posts drafted, each with one idea from the article.

Project · Brand voice● Every claim checked

Illustrative example

What Claude helps with

More output, still on brand.

  1. 01

    Content in your voice

    Blog posts, emails and social posts drafted from a brief, following your brand guidelines.

  2. 02

    Repurposing

    One article or webinar turned into posts, emails and summaries for each channel.

  3. 03

    Campaign planning

    Turn a goal and audience into a campaign outline, messages and a content calendar.

  4. 04

    Audience and competitor research

    Summaries of what customers and competitors are saying, from sources you provide.

  5. 05

    Reporting narrative

    Turn campaign results into a clear story of what worked, what did not and what to try next.

  6. 06

    Editing and proofreading

    Tighten copy, check consistency and adapt length and tone for each channel.

Prompts to try

Copy, paste, adapt.

Starting points written for marketing teams. Replace the [brackets], leave out names and anything personal or sensitive, and check the output before you use it.

Want prompts like these built into your team's setup? See Projects and Skills.

prompts / marketing-teams

  1. 01Repurpose an article

    > Here is our latest article. Create: a LinkedIn post of under 150 words with a strong first line, three short posts for other channels, and a 100-word email intro. Follow our brand guidelines below, keep every claim from the article and add nothing new.

  2. 02Campaign outline

    > Our goal is [goal] with [audience] over [timeframe]. Suggest a campaign: the core message, three supporting messages, the channels to use and why, and a four-week content calendar. Note any assumptions you are making.

  3. 03Results summary

    > Here are this month's campaign results and last month's. Write a short summary for the leadership team: what improved, what dropped, the likely reasons, and three recommendations. Use the numbers exactly as given.

What we set up

Your brand voice, built in.

  • 01

    A brand voice Project

    Guidelines, tone, terminology and your best work, so every draft sounds like you.

  • 02

    Content Skills

    Your formats for blogs, emails and social posts, applied consistently across the team.

  • 03

    Review built into the workflow

    Facts, claims and anything regulated checked by a person before publishing.

Safe use

Fast, but never unchecked.

Good results come from good habits. These are the safeguards we build into every rollout for marketing teams, and train the team on.

Free AI usage policy template What would Claude cost your team?

  • Every claim, statistic and quote is checked before it is published.
  • Content is reviewed by a person for accuracy, tone and brand fit.
  • Customer data is only used in approved tools and in line with your privacy policy.
  • You decide and document when to be open with your audience about AI use.
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Questions

Good questions.

Something else on your mind? Ask us directly.

Can Claude write in our brand voice?

Yes. A Project loaded with your brand guidelines, tone notes and examples of your best content makes drafts far more consistent. A Skill can then apply your formats for each channel.

Will AI-generated content rank in search?

Search engines focus on whether content is helpful and accurate, not how it was written. Use Claude to draft and research faster, and keep people adding the expertise, examples and checking that make content worth reading.

How is this different from Claude for agencies?

Agencies juggle many client brands. In-house teams usually have one brand, more internal stakeholders and more reporting. The setup reflects that: one deep brand Project and Skills for your own channels.

Further reading

From AI curious to AI capable

Find out what AI can do for your business.

Start with an audit. You will know exactly where AI fits, what to do first and what it should give back. Your report looks something like this.

Book an AI audit director@hizmedia.com