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Glossary · Strategy

Opportunity map

noun

A list of every place AI could help a business, scored for impact and effort, used to decide what to do first. Quick wins are high-impact, low-effort opportunities.

In practice

Opportunity map: what it means for your business

An opportunity map lists every place AI could help, from replying to enquiries to forecasting cash flow, and scores each one for impact and effort. Plotted together, it shows the quick wins to start with, the bigger bets worth planning for and the ideas not worth doing yet. It turns a vague sense that AI could help into a clear order of work.

Questions

Good questions.

Something else on your mind? Ask us directly.

How do you prioritise AI opportunities?

Score each one for impact (time saved, revenue, quality) and effort (setup, data, risk). Start with high-impact, low-effort quick wins to build confidence, then plan the bigger projects.

From AI curious to AI capable

Find out what AI can do for your business.

Start with an audit. You will know exactly where AI fits, what to do first and what it should give back. Your report looks something like this.