Good prompts are less about magic words and more about giving Claude what a capable new colleague would need: the task, the context, an example and the format you want. Below are the habits that matter, followed by 24 prompts for everyday business work. Replace the [brackets], and leave out names and anything personal or sensitive.1
Five habits that improve every prompt
- Be clear and direct. Say exactly what you want, who it is for and what good looks like.
- Add context, including why. Explaining the purpose helps Claude make better choices.
- Show an example. One example of the output you want is worth a paragraph of description.
- Structure long prompts. Separate instructions, background and documents with clear headings or tags.
- Give Claude a role when it helps, such as an experienced editor or a sceptical finance director.1
Sales
- Using our website and the notes below, write a one-page brief on [company]: what they do, three likely priorities and two questions to ask on the call.
- Turn these rough call notes into a follow-up email that confirms what we agreed, the next step and the date. Under 180 words.
- List the five objections a [role] is most likely to raise about [product], with a short, honest response to each.
- Rewrite this proposal summary so a busy director understands the value in 30 seconds. Keep every commitment exactly as written.
Marketing
- Turn this article into a LinkedIn post under 150 words with a strong first line. Follow the brand guidelines below and add nothing new.
- Suggest a four-week content plan for [goal] aimed at [audience], with one core message and three supporting ones.
- Edit this page for clarity: shorter sentences, plain English, no jargon. Show me what you changed and why.
- Here are this month's campaign results and last month's. Summarise what improved, what dropped and three things to try next. Use the numbers exactly as given.
Operations
- Write a step-by-step procedure for [task] from these notes, as a checklist a new starter could follow.
- Here are this week's customer emails with names removed. Group them by theme, flag anything urgent and draft replies for the routine ones.
- Compare these three supplier quotes in a table: price, delivery, terms and anything that stands out.
- Find the gaps in this process: where things could be missed, duplicated or delayed, and how to fix each.
Finance
- Here are this quarter's figures and last quarter's, with names removed. Write a short commentary on the three biggest movements for the directors.
- Explain [topic, e.g. a change to VAT rules] in plain English for a small business owner, with one short example. Flag anything you are unsure of.
- Draft a polite reminder for an invoice that is [number] days overdue, firm but friendly, under 120 words.
- Check the logic of this spreadsheet formula and suggest a simpler version. Explain each step.
HR and people
- Write an inclusive job advert for a [role] at a [type of business]. Only list requirements that are genuinely essential.
- Rewrite this policy in plain English with headings and a one-paragraph summary. Keep every rule, and list anything unclear in the original.
- Create a first-week plan for a new [role], day by day, with who they should meet and what they should learn.
- Turn this policy into five quiz questions with answers, to check understanding after a team briefing.
Leadership
- Turn these notes into a one-page board update: headline, three key points, risks and decisions needed.
- Act as a sceptical investor. Challenge this plan: what could go wrong, what is missing and what would you ask?
- Summarise the attached report in five bullet points for someone with two minutes, then list the three questions I should ask its author.
- Draft a short, honest message to the team about [change]: what is happening, why, and what it means for them.
Make your best prompts reusable
When a prompt works, do not leave it in someone's notes. Put the background knowledge in a Project so every conversation starts with it, and turn repeatable tasks into Skills so the whole team gets the same quality every time.23
Sources
Links checked
- 1Claude Docs. Prompting best practicesplatform.claude.com ↗
- 2Claude Help Center. What are projects?support.claude.com ↗
- 3Claude Help Center. What are Skills?support.claude.com ↗
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