Hizmedia Intelligence, home

Glossary · AI basics

Generative AI

noun

AI that creates new content, such as text, images or code, in response to instructions. Claude is a generative AI assistant.

In practice

Generative AI: what it means for your business

Generative AI is the category most businesses mean when they talk about AI today: tools that write, summarise, translate, draft code or create images from instructions. It is strong at first drafts and working through large amounts of text, and needs a person to check facts and judgement. The business case usually comes from time saved on routine writing and analysis.

Questions

Good questions.

Something else on your mind? Ask us directly.

What is the difference between generative AI and other AI?

Generative AI creates new content, such as text, images or code. Other kinds of AI classify, predict or recommend, for example spotting fraud or forecasting demand, without producing new content.

From AI curious to AI capable

Find out what AI can do for your business.

Start with an audit. You will know exactly where AI fits, what to do first and what it should give back. Your report looks something like this.